1. The superior performance of LED light sources will cause the large circulation product attributes of some lighting fixtures to no longer exist. From the various market activities of international brands Philips, Osram, and GE, it can be seen that the concept of consumer lighting products will be accepted by the industry. LED light source and power supply technology cannot be qualitative in the short term, and it is difficult to establish industry standards. Based on industry commercial competition, LED light source products (such as bulbs, lamp cups, PAR bulbs, plug-in tubes, etc.) will not be interchangeable among brands, and the interchange cost is too high. The traditional industry rules and standards for light source products will not Re-exist, integrated and modular lamps will become more and more popular. With the increase of urbanization and consumption levels, the finished general lighting products of light source will show a downward trend in the domestic market. In the future, such products will be mainly used in decorative lighting fixtures and special differentiated functional applications, such as retro light bulbs and crystal lighting. Matching tip bubble and so on.

2. The product line planning of high-quality brand manufacturers in the industry and small and medium-sized ingenious manufacturers will go against each other. The application of products will be more subdivided, and professional lamp manufacturing craftsmen and merchants focusing on subdivided application services will continue to emerge in each segment. Well-known brand manufacturers will continue to expand their product lines and increase customer promotion in segmented application areas. Small and beautiful craftsman SMEs or pseudo-technology small and micro enterprises with independent creative design capabilities and deep application pain points will reduce their product lines and occupy customers in the segmented application fields with more high-quality and affordable products and fast and high-quality services. Manufacturers and merchants that take low-quality and low-priced currency products as their market share will become increasingly difficult to survive.

3. As consumer groups change, personalized products, customized products, conceptual products, low-maintenance products, and special-function products will become popular in the future. This will test many issues such as product delivery inventory, production costs, and differentiation of small and medium-sized manufacturers, as well as the integration of product customization and standardization of brand manufacturers. Product-side competitiveness requires more tenacious and prominent, so as to alleviate the pressure of marketing. .

4. Fully entering the era of mobile Internet, marketing and communication methods will also change and even change dramatically. The Internet has not changed the nature of business, but it has changed the consumer groups and consumption habits of lighting fixtures too much. Productism is the origin, consumer insight is the focus, and Internet social interaction is the fulcrum. The marketing of excellent products will undergo essential changes. According to the social and commercial values of different architectural spaces and the preferences and needs of individual consumers, precision marketing or community communication will be carried out. The role of traditional marketing methods such as push, price reduction, salesmen sweeping orders, real estate small advertisements, and conference activities will become smaller and smaller.

5. There will be more and more cross-border companies in various industries. The product cross-border and integration brought about by cross-border will cause the upgrading or disappearance of some traditional lighting products, such as kitchen and bathroom lights, grille lamp panels, etc., may die. The various penetrations of capital and cross-border giants into the industry will even give birth to a brand-new industry or industry, such as whole-house integration, smart home, and cultural tourism lighting. Some excellent full-platform service providers will reverse osmosis or control entity manufacturers and merchants, and have a diversion or diversion effect on the sales channels of light manufacturers, such as home services.

6. The outstanding manufacturers and merchants in the light business will match the value more closely. The mutual trust between manufacturers and merchants is increasingly based on the value consensus of corporate culture, brands and products. There will even be a situation where merchants monopolize the sales channels of small and beautiful products from manufacturers, and the traditional pure profit-driven cooperation between manufacturers is increasingly weakened. In the era of mobile Internet, new information dissemination methods, new normal economy, new social methods and other brand-new business environments, in an era of industrial upgrading, overcapacity, stricter administrative supervision, and diverse consumption channels, information becomes more symmetrical and smooth. Service requirements are becoming more and more precise, and light manufacturers with inferior products and services will be eliminated. Lamp manufacturers who can continuously carry out product innovation and service improvement will stand out in the industry.